Cost of living in Cardiff (United Kingdom) is 15% more expensive than in Iowa City, Iowa (United States)

This comparison is lacking data. It provides a decent comparison, but it is not yet reliable. It is based on 120 prices entered by 18 different people.
For example, you would need at least $5,077 (£3,691) in Cardiff to maintain the same standard of living that you can have with $4,400 in Iowa City, Iowa.

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Jeans (Levis 501 or similar)

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